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Posted on: 2016-10-24 11:47
Joined: 2015-7-10
Posts: 428
pole-vaulters and steeplechasers generally do
The track and field events at the Rio Olympics this month Nike Air Max 95 Donne will showcase elite athletic talent and, if you look closely, creative subterfuge.

Tape, markers, elastic sleeves and maybe Nike Roshe Run Feminino even paint will disguise some shoe brand logos in an Olympic sleight of foot.

In track and field, the centerpiece sport of the Summer Games, shoes are the most vital piece of equipment and serve purposes beyond performance: supplying advertising billboards for apparel companies and providing financial footing for athletes. But some athletes do not want the world to see the logos on their shoes, or they are prohibited from doing so by their sponsors if they wear competing brands.

Although United States track and field athletes at the Rio Games must wear uniforms bearing the familiar swoosh of Nike, an official team Nike Air Max 90 Femme Rose sponsor, they are free to wear their own brand of shoes, disguised or not.

Take, for example, Nike Air Max 90 Dam Rosa Jeremy Taiwo, a decathlete from Seattle who will wear eight pairs of shoes in his 10 events, each with a function as specific Nike Air Max 1 Womens as a golf club’s.His shoe sponsor is Brooks, but the company does not make shoes designed for throwing and jumping events. So Taiwo also plans to wear shoes made by Nike, Adidas and Asics. He must cover the logos of those competing brands, which he plans to do with tape, elastic sleeves and cleverly shaded fabric.“In terms of athletic performance, you have to have the right shoes to be able to meet your goals,” Taiwo, 26, said in a telephone interview before traveling to Rio de Janeiro. “And ultimately, you have to do well so you can get paid. If you make it, your shoes are largely responsible for that.”

The camouflaging demonstrates the power of the $75 billion global athletic footwear industry, which closely Nike Air Max 90 Womens monitors what athletes wear — and, with lawyers at its beck and call, what they do not.

Although it is unclear how Nike Air Max 90 Uomo many athletes will be disguising their footwear at the Games, the practice is not uncommon at track meets, with the reasons for the cover-ups almost as varied as the shoes available.

Athletes who have no shoe sponsor may not want to give free advertising to any company, preferring to signal that they are free agents. Taiwo called this an act of “no representation without compensation.”

Other athletes disguise shoes because they are transitioning from one company to another and are continuing to wear their old shoes while new ones are being perfected. Some, like Taiwo, participate in events for which their sponsor does not make shoes. Some athletes are simply dissatisfied with the gear made by their sponsor.Nike did not say why the contract offer was rescinded, only that Walker “did not take up this option in a timely manner.” Nike Air Huarache Femme Walker put his gear up for sale on eBay.

Mike Hazle, the 2011 American champion in the javelin, said his Nike-made shoes were too narrow, causing his toenails to fall off and his feet to become numb. So for years, he said, he borrowed gear made by Asics and Li-Ning, a Chinese company, from a fellow javelin thrower. He covered those logos with tape or with slices from wristbands that bore the Nike swoosh.

It was never a problem in the little-noticed event, Hazle said, until he won the United States title and a photograph of him appeared in Track & Field News. His left foot was raised after a throw, revealing the check-mark logo of Li-Ning on the bottom of his shoe.

Nike was not pleased and exercised an option on his contract in 2012 to keep him from signing with another company, Hazle said, but offered only $10,000 with no chance Nike Air Max 90 Mens of bonuses.

It is unfortunate “if someone is paying your bills and you’re supposed to wear what they give you and it doesn’t Nike Air Max Thea Mujer work,” Hazle said from Afghanistan, where he is serving in the Air National Guard. “But at the end of the day, it’s going to compromise your performance, so you’ve got to take care of yourself.”Two medal favorites in the high jump, Mutaz Essa Barshim of Qatar and Derek Drouin of Canada, have also been permitted by Nike to wear shoes from other brands that are covered by elastic sleeves resembling spats that bear the Nike swoosh.

“As with any athlete, we are working closely with them to get the shoe that best suits their specific needs,” Charlie Brooks, a Nike spokesman, said in an email. “There’s no issue with our shoes; it’s just a matter of personal customization for these athletes. We anticipate they’ll Nike Air Max Zero Femme be jumping in Nike shoes soon.”

Camouflaging reflects the particular nature of track and field, which finds itself in the Nike Air Max Zero Feminino limelight every four years during the Summer Games.

Sprinters, pole-vaulters and steeplechasers generally do not receive annual salaries from teams the way professional football and basketball players do. Instead, they mostly rely on prize money and contracts with shoe companies, along with other endorsements.

The apparel companies, Nike in particular, wield strong influence. They equip athletes and keep the struggling sport afloat. But they can also reduce payments when certain performance goals are not met. And at certain meets like the Olympics, athletes are restricted from wearing competing sponsor logos on their uniforms and as temporary tattoos.
Posted on: 2016-10-24 15:05
Joined: 2016-10-24
Posts: 320
Re: pole-vaulters and steeplechasers generally do
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Posted on: 2017-2-17 16:54
Joined: 2016-5-20
Posts: 72
Re: pole-vaulters and steeplechasers generally do
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